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	<title>Redefine Rentals - Southern California Digital Cinema</title>
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	<link>http://redefinerentals.com</link>
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						<item>
		<title>Ghost Town Photos of Boston</title>
		<link>http://redefinerentals.com/ghost-town-photos-of-boston/</link>
		<comments>http://redefinerentals.com/ghost-town-photos-of-boston/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 22:26:22 +0000</pubDate>
		<dc:creator>Redefine</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2415</guid>
		<description><![CDATA[An Empty Boston: Ghost Town Photos of the City. It goes without saying that Boston has had an absolutely terrible week. With the events that took place during the Boston Marathon, and now with a ...]]></description>
				<content:encoded><![CDATA[<h2><span style="color: #ffcc00;">An Empty Boston: </span>Ghost Town Photos of the City.</h2>
<p>It goes without saying that Boston has had an absolutely terrible week. With the events that took place during the Boston Marathon, and now with a manhunt underway to find those responsible, Boston police have order all residents within the city to stay inside today. The result has been a collection of some chillingly empty cityscapes of one of the United States greatest and largest cities.<br />
<a href="http://www.fstoppers.com/ghost-town-photos-of-boston-from-today" target="_blank">Read more at FStoppers.com</a><a href="http://www.fstoppers.com/ghost-town-photos-of-boston-from-today"><br />
</a></p>
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		<title>History Channel &#8220;know where you stand&#8221;</title>
		<link>http://redefinerentals.com/history-channel-know-where-you-stand/</link>
		<comments>http://redefinerentals.com/history-channel-know-where-you-stand/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 19:20:29 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Photo]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2396</guid>
		<description><![CDATA[Past meets Present: The History Channel&#8217;s new &#8220;Know Where You Stand&#8221; Campaign. In 2010, photographer Seth Taras created a series of photographs for a worldwide marketing campaign for the History Channel with the message “Know Where You ...]]></description>
				<content:encoded><![CDATA[<h2><span style="color: #ffcc00;">Past meets Present:</span> The History Channel&#8217;s new &#8220;Know Where You Stand&#8221; Campaign.</h2>
<p>In 2010, photographer <a href="http://sethtaras.wordpress.com/">Seth Taras</a> created a series of photographs for a worldwide marketing campaign for the History Channel with the message “Know Where You Stand.” The photographer shot photos at locations around the world where major historical events happened, and then blended old photos showing those events from the same perspective. It is a Haunting reminder of the past but also a beautiful reminder of the power of time and progress.<br />
<a href="http://www.petapixel.com/2013/04/02/photos-of-modern-day-locations-blended-with-shots-of-major-historical-events/#csickK5Q1lTsDTLO.99" target="_blank">Read more at PetaPixel.com</a><a href="http://www.petapixel.com/2013/04/02/photos-of-modern-day-locations-blended-with-shots-of-major-historical-events/#csickK5Q1lTsDTLO.99"><br />
</a></p>
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		<item>
		<title>Canon 5D Mark III AF Settings</title>
		<link>http://redefinerentals.com/canon-5d-mark-iii-af-settings/</link>
		<comments>http://redefinerentals.com/canon-5d-mark-iii-af-settings/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 09:45:53 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2387</guid>
		<description><![CDATA[Tips and Tricks: Canon 5D Mark III AF Settings by Atrero Photography Check out this great post by Atrero Photography for an in-depth look at some of the Canon 5D III&#8217;s many AF options. The article covers ...]]></description>
				<content:encoded><![CDATA[<h2><a href="http://redefinerentals.com/wp-content/uploads/2013/04/5d-mark-iii-settings-01.jpg"><img class="alignleft size-full wp-image-2388" alt="5d-mark-iii-settings-01" src="http://redefinerentals.com/wp-content/uploads/2013/04/5d-mark-iii-settings-01.jpg" width="600" height="400" /></a></h2>
<h2><span style="color: #ffcc00;">Tips and Tricks:</span> Canon 5D Mark III AF Settings by <a href="http://www.atrero.com" target="_blank">Atrero Photography</a></h2>
<p>Check out this great post by Atrero Photography for an in-depth look at some of the Canon 5D III&#8217;s many AF options. The article covers some of the new AF and Custom function settings available and explains some of  the settings Atrero has implemented on their shoots, along with commentary on the pros and cons of thier settings.</p>
<h4><a href="http://www.atrero.com/articles/canon-eos-5d-mark-iii-af-settings/" target="_blank">Access the full post here</a></h4>
<p>&nbsp;</p>
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		<item>
		<title></title>
		<link>http://redefinerentals.com/hyper-realistic-cg-product-photography/</link>
		<comments>http://redefinerentals.com/hyper-realistic-cg-product-photography/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 00:21:46 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2340</guid>
		<description><![CDATA[Half of the image above is real, the other half is CG. Computer-generated images are moving out of theaters and onto store shelves and catalog pages, thanks to software that makes it nearly impossible to ...]]></description>
				<content:encoded><![CDATA[<h2><img class="alignleft size-full wp-image-2344" alt="marco_photo_vs_render_v2_660px" src="http://redefinerentals.com/wp-content/uploads/2013/03/marco_photo_vs_render_v2_660px1.jpg" width="600" height="362" /></h2>
<h2>Half of the image above is <span style="color: #ffcc00;">real</span>, the other half is <span style="color: #ffcc00;">CG</span>.</h2>
<p>Computer-generated images are moving out of theaters and onto store shelves and catalog pages, thanks to software that makes it nearly impossible to distinguish the real from the photorealistic.</p>
<p>Encroaching upon what was once the domain of sci-fi filmmakers, product designers have started employing CGI and utilizing a program called <a href="http://www.keyshot.com/">KeyShot</a> to give their digital models lighting effects that makes them appear to be actual items photographed in a studio or out in the wild.</p>
<p>You’ve likely seen KeyShot’s output, although you may not have realized it. That ultra-perfect computer image, with dead-on lighting that highlights all its critical features? The sweatsuit with the fabric that clings together where the seams stretch? The uber-clean Jeep deep in the hills on a gravely trail? All done in KeyShot, a program that enhances CAD creations to the point that they become indistinguishable from the real thing.</p>
<h3><a href="http://www.wired.com/design/2013/03/luxion-keyshot/?viewall=true" target="_blank">Read the full story by WIRED</a></h3>
<p>&nbsp;</p>
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		<title>vimeo video of the week</title>
		<link>http://redefinerentals.com/vimeo-video-of-the-week-8/</link>
		<comments>http://redefinerentals.com/vimeo-video-of-the-week-8/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 00:07:55 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2330</guid>
		<description><![CDATA[Vimeo Video of the Week: What I have to Offer by Eliot Rausch Rausch combines Five Minutes from Charlie Kaufman&#8217;s lecture at the 2011 BAFTA Screenwriters&#8217; Lecture Series with scenes from every day life. It is a ...]]></description>
				<content:encoded><![CDATA[<h2><span style="color: #ffcc00;">Vimeo Video of the Week: </span>What I have to Offer by <a href="https://vimeo.com/user814889" target="_blank">Eliot Rausch</a></h2>
<p>Rausch combines Five Minutes from <a href="http://www.imdb.com/name/nm0442109/" target="_blank">Charlie Kaufman&#8217;s</a> lecture at the 2011 BAFTA Screenwriters&#8217; Lecture Series with scenes from every day life. It is a beautifully simple and haunting mosaic that will capture your attention and force a certain appreciation and personal introspection.</p>
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		<title>vimeo video of the week jan 16th</title>
		<link>http://redefinerentals.com/vvowjanuary/</link>
		<comments>http://redefinerentals.com/vvowjanuary/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 02:08:15 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2250</guid>
		<description><![CDATA[Vimeo Video of the Week: Wright&#8217;s Law by Zack Conkle Jeffrey Wright is loved by his physics students at louisville male high school. But, beyond teaching them how the world works, it’s his personal life that inspires ...]]></description>
				<content:encoded><![CDATA[<h2>Vimeo Video of the Week: Wright&#8217;s Law by <a href="https://vimeo.com/zackconkle" target="_blank">Zack Conkle</a></h2>
<p>Jeffrey Wright is loved by his physics students at louisville male high school. But, beyond teaching them how the world works, it’s his personal life that inspires them to be better people.<br />
To see more of Conkle&#8217;s work visit <a href="http://www.zackconkle.com/stories" target="_blank">www.zackconkle.com</a></p>
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		<title>vimeo video of the week</title>
		<link>http://redefinerentals.com/vimeo-video-of-the-week-7/</link>
		<comments>http://redefinerentals.com/vimeo-video-of-the-week-7/#comments</comments>
		<pubDate>Sun, 19 Aug 2012 22:40:58 +0000</pubDate>
		<dc:creator>Redefine</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2097</guid>
		<description><![CDATA[Vimeo Video of the Week:&#8220;ON NEW TERMS&#8221; by Ramón J. Goñi Ramón J. Goñi&#8217;s new film, a sombre work which explores the idea of death as a new start. Starring Ashley Smith as a troubled, jaded ...]]></description>
				<content:encoded><![CDATA[<h2><span style="color: #ffcc00;">Vimeo Video of the Week:</span>&#8220;ON NEW TERMS&#8221; by <a href="https://vimeo.com/ramonjgoni" target="_blank">Ramón J. Goñi<br />
</a></h2>
<p>Ramón J. Goñi&#8217;s new film, a sombre work which explores the idea of death as a new start. Starring Ashley Smith as a troubled, jaded beauty, On New Terms is based on Deborah Garrison&#8217;s poem of the same name it. ON NEW TERMS avoids a literal narrative in order to allow viewers to project their own emotions and experiences onto the depicted scenes. Similarly, the piece also refuses to conform to a certain artistic category, combining everything from visual poetry to fashion film (thanks to some sleek A/W looks from 3.1 Philip Lim).</p>
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		<item>
		<title>vimeo video of the week</title>
		<link>http://redefinerentals.com/vimeo-video-of-the-week-6/</link>
		<comments>http://redefinerentals.com/vimeo-video-of-the-week-6/#comments</comments>
		<pubDate>Sun, 15 Jul 2012 01:26:28 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2040</guid>
		<description><![CDATA[Vimeo Video of the Week: NORTH by StudioCanoe A beautiful short film about how Svalbard, over the course of recent history, became increasingly linked to developments in climate science, and climate change. Much of the footage ...]]></description>
				<content:encoded><![CDATA[<h2><span style="color: #ffcc00;">Vimeo Video of the Week:</span> NORTH by <a href="https://vimeo.com/studiocanoe" target="_blank">StudioCanoe</a></h2>
<p>A beautiful short film about how Svalbard, over the course of recent history, became increasingly linked to developments in climate science, and climate change. Much of the footage was shot whilst on residency in the Arctic Circle in 2010. Svalbard is an archipelago high within the Arctic Circle. The largest of its islands is called Spitsbergen, meaning “pointed mountains.” In 1920 a treaty known as the Svalbard Act was signed by several nations recognising Norwegian sovereignty over the islands, and declaring the whole region a demilitarized zone.</p>
<p>click the link for more info about <a href="http://www.studiocanoe.com/" target="_blank">StudioCanoe</a></p>
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		<title>paralinx arrow</title>
		<link>http://redefinerentals.com/paralinx-arrow/</link>
		<comments>http://redefinerentals.com/paralinx-arrow/#comments</comments>
		<pubDate>Sun, 15 Jul 2012 00:33:50 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=2026</guid>
		<description><![CDATA[The Redefine List: PARALINX ARROW Ultralight, 10 bit 4:2:2 full HD, Realtime, Wireless up to 320 feet. Redefine (verb): To reexamine especially with a view to change, to transform, to re-evaluate the status qou, to evolve. The Redefine ...]]></description>
				<content:encoded><![CDATA[<h2><span style="color: #ffcc00;">The Redefine List:</span> <a href="http://paralinx.net/" target="_blank">PARALINX ARROW</a> Ultralight, 10 bit 4:2:2 full HD, Realtime, Wireless up to 320 feet.</h2>
<p><strong>Redefine (<em>verb</em>)</strong>: To reexamine especially with a view to change, to <span style="color: #ffcc00;">transform</span>, to <span style="color: #ffcc00;">re-evaluate</span> the status qou, to <span style="color: #ffcc00;">evolve</span>.</p>
<p>The Redefine list is a showcase of companies and individuals who are forcing filmmakers and the film industry to re-evaluate the Hollywood standards, the Hollywood prices and the Hollywood mentalities. The Redefine list will promote creative and honest work, weather it be amazing new gear that is honestly priced or brilliant short films that help viewers remember the feeling of experiencing  true creativity, the Redefine list is here to help spread the word about/for the ones who have truly earned it.</p>
<p><span style="color: #ffcc00;">First on the list</span> is the<strong> PARALINX ARROW</strong>, an uncompressed wireless HD Transmitter System for use with all motion picture cameras. The PARALINK ARROW sends an uncompressed 1080P video signal with less than 2 milliseconds latency, up to 320 feet normal range and up to 200 feet through walls&#8230; oh and the transmitter and receiver together weigh less than 5 ounces.</p>
<p><strong>List price is $1100 </strong>nearly $2000 less then its closest competition the The Switronix Recon, an uncompressed wireless transmission system that  transmits  HD Video at 150 feet weighing in at  2lbs.</p>
<p>The PARALINX ARROW is available now Via <a href="http://www.hotrodcameras.com/">Hot Rod Cameras</a>, <a href="http://www.abelcine.com/store/home.php">Abel Cine</a> and hopefully soon Redefine Rentals. Go to <a href="http://paralinx.net/" target="_blank">paralinx.net</a> for more info</p>
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		<title>Vimeo Grand Prize Winner</title>
		<link>http://redefinerentals.com/vimeo-grand-prize-winner/</link>
		<comments>http://redefinerentals.com/vimeo-grand-prize-winner/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 19:56:10 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://redefinerentals.com/?p=1998</guid>
		<description><![CDATA[Vimeo Festival Grand Prize Winner: Symmetry by Everyone The winners of the 2012 Vimeo Festival have been announced, and unlike a regular film festival, where it could be months before you get to see the films of the ...]]></description>
				<content:encoded><![CDATA[<h2><span style="color: #ffcc00;">Vimeo Festival Grand Prize Winner:</span> <span style="color: #000000;">Symmetry by <a href="https://vimeo.com/everynone" target="_blank">Everyone</a></span></h2>
<p>The winners of the <a href="https://vimeo.com/awards" target="_blank">2012 Vimeo Festival</a> have been announced, and unlike a regular film festival, where it could be months before you get to see the films of the winners, you can watch the videos right now.<br />
<span style="color: #ffcc00;">One of those winners is Symmetry, a charming look into the duality of life on Earth through small moving portraits of contrasting subjects, it was the big winner this year taking home the Lyrical subject prize and Vimeo&#8217;s $10,000 Grand Prize.</span><br />
We all know by now that you don’t need a budget anymore to make an interesting piece of work (though it can certainly help). Creativity and a drive to succeed will go a long way to furthering your career and setting you on the right path. Vimeo is a great community of filmmakers and artists who are passionate about the craft, and the festival is a culmination of months and years of hard work and dedication from professionals and amateurs alike.</p>
<address><a href="http://nofilmschool.com/2012/06/watch-every-video-from-2012-vimeo-festival-winners/" target="_blank">Posted with help from NoFilmSchool.com</a> </address>
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